Strategic Management for Community-Based Markets: From Consumers’ Perspectives and Experiences

Globalization And Convergence-Divergence Debate: Strategic Perspectives For Emerging Markets

Globalization calls for a strategic business model that supports creation and sustaining of competitive advantage internationally. Here, we highlight the significance of a transvergence perspective, which is a transformative reinterpretation and application of the indigenous cultural perspective. Two case studies of Chinese enterprises highlight the perspective.

E-business Adoption: from the Economic and Strategic Management Perspectives

This study proposed a model to investigate e-business adoption from the economic and strategic management perspectives by incorporating network externalities and strategic information orientation. The model was tested using survey data from 307 international trading companies in China. The results indicated that both network externalities and information orientation were important e-business ad...

Personal Health Information Management: Consumers' Perspectives

Personal health information management (PHIM) refers to activities that support consumers' access, integration, organization, and use of their personal health information. We investigated PHIM in the health consumer population using a focus group and participatory design. In collaboration with health consumers, we identified PHIM activities and explored the design of new supportive technology. ...

Strategic Entrepreneurship: Integrating Entrepreneurial and Strategic Management Perspectives

Medicalization, markets and consumers.

This paper examines the impact of changes in the medical marketplace on medicalization in U.S. society. Using four cases (Viagra, Paxil, human growth hormone and in vitro fertilization), we focus on two aspects of the changing medical marketplace: the role of direct-to-consumer advertising of prescription drugs and the emergence of private medical markets. We demonstrate how consumers and pharm...